Creating an Online App Making Brief

Published on : 2022/12/17

8 minutes read

Creating an Online App Making Brief

Crafting a Comprehensive Online App Making Brief: A Step-by-Step Guide

Creating an effective online app making brief helps guarantee successful development and launch of a mobile application. This step-by-step guide will help you craft a comprehensive online app making brief that covers all the key points to ensure your app meets expectations, is delivered on time, and stays within budget.

1. Define the App’s Target Audience

Defining the target audience for your app is a critical step in creating an effective app making brief. Knowing who will be using your app and how they might use it helps you to determine what features it should have, which platform it should be designed for, and how much time and money should be invested in its development. When defining the target audience, consider their age range, interests, profession, location, and any other relevant factors. Doing proper research at this stage is essential in order to build an app that meets the needs of your intended users.

2. Identify and Describe the App’s Purpose

Once you have established the target audience for your app, it’s important to define its purpose. A good way to do this is by asking questions such as “What problems does this app solve for my users?” and “How will it benefit them?” Answer these questions in your brief so that developers can create an application that meets the needs of your intended users. It’s also important to include any other objectives and goals related to the app in this section. Finally, you should provide a brief overview of how you envision the app working and what features it should have so developers know exactly what they need to work on.

3. List Desired Features of the App

It’s important to list out all the features you would like your app to have in the brief. This is one of the most important sections since it will help developers understand exactly what they need to accomplish. List each feature and provide a detailed description so that there are no misunderstandings about what is expected from them. Consider including both primary and secondary features, as well as any additional ones that you think will improve the app. Make sure to also include any third-party APIs that need to be integrated.

4. Outline Development and Launch Timeline

The timeline for development and launch should also be included in the brief. This will provide an overview of when each phase of the project needs to be completed and when it is expected to go live. Estimate how long each task will take, and factor any testing or debugging time into the timeline as well. Include deadlines for milestones such as beta testing, user testing, or launch. Also include any additional time needed to address unforeseen issues that may arise during development. This will provide a clear timeline for the project and help keep everyone on track.

5. Specify Application Platform Requirements

The brief should also specify application platform requirements. If the app is being developed for both iOS and Android, make sure to note the required versions of each operating system. Additionally, outline any core functionalities that must be available on all platforms to ensure compatibility across devices. Include other considerations such as language support or device-specific features such as fingerprint authentication. This will help developers understand the scope of their work and ensure a successful end result.


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Online App Making

6. Estimate a Budget for the Project

When creating a brief for an app project, it’s important to include an estimate of the associated budget. This will set expectations between the various stakeholders and make sure everyone is on the same page regarding cost. The budget should take into account factors such as development time, resources needed, maintenance costs, and any other expenses associated with the app. It should also include any potential revenue the app may generate, such as through in-app purchases or ads. This estimate will give developers and stakeholders an idea of how much they need to invest in order to launch the app successfully.

7. Identify Resources Needed

In addition to a budget, the online app making brief should also identify any resources needed to complete the project. This may include personnel such as developers and designers, external services such as hosting or marketing, and software tools or services needed to make the app work. It is important to list out all of these resources so that everyone involved in the project understands exactly what is needed in order to make it successful. This will help ensure that no important steps are missed and that all stakeholders are on the same page. Once all of the resources have been identified, they can be tracked throughout the project’s timeline in order to keep the app development process on track.

8. Finalize the App Making Brief

Once all the necessary information has been gathered and documented, it is time to finalize the app making brief. This involves reviewing all of the information in order to make sure that everything is accurate and up-to-date. It may also involve seeking feedback from stakeholders to ensure that their needs are being met. Once approved, this document can serve as a guide for the development and launch of the application. This brief should also be revisited regularly in order to ensure that all stakeholders are continuing to meet their expectations and deadlines. By having a well-defined app making brief, developers can create an effective and successful product.

9. Review and Revise Regularly

Once the initial brief is written, it’s important to review and revise it regularly. As development progresses, new features or objectives may be added or removed from the project. It’s important to keep everyone up-to-date on changes and ensure that all stakeholders are in agreement with the final product. Additionally, as the project timeline changes or if there are budget changes, the brief should be revised accordingly. Regularly reviewing and revising the online app making brief will help keep everyone on the same page and ensure a successful end result.

One of the keys to success in any development project is having an effective online app making brief. By taking the time to create a thorough and detailed brief, you can ensure that all stakeholders are on the same page and working together towards a successful product. This will save time, money, and resources in the long run. Make sure to review the brief regularly and make changes as needed to keep everyone informed. This will guarantee an efficient development process and a great end product.


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10. Get Feedback from Stakeholders & Users

After creating the app making brief, it’s essential to get feedback from stakeholders and users. This will help you make sure that all of the information included in the brief is accurate and that any desired features or specifications meet the needs of your target audience. Additionally, getting feedback from stakeholders will ensure that everyone involved is on board with the project, and that everyone understands the timeline, budget, and desired outcomes. With user feedback, you can make sure that your app is as intuitive and user-friendly as possible. Once all of the feedback has been collected, any necessary revisions to the brief should be made before development begins.

11. Test & Monitor Performance

The development process is not complete without testing and monitoring the performance of your app. Throughout the development process, it is important to test and monitor the performance of your app to make sure that it meets your desired specifications. Performance testing will help you identify any issues, such as bugs or incompatibilities with different devices, before launch. Additionally, analytics can be used to monitor user engagement, allowing you to make any necessary adjustments in order to optimize the user experience. After the app has been launched, monitoring performance should continue so that any issues or changes can be addressed quickly and efficiently.

12. Maintenance & Support

Once your application is launched, it is important to provide maintenance and support. This includes addressing any bugs, making regular updates to ensure the app is optimized for the latest devices, and providing customer service. Regular communication with your users can help you understand their needs and areas that need improvement. Additionally, having a feedback system in place will provide valuable insight on how to improve and adapt your app over time. Having a dedicated team to provide ongoing maintenance and support is essential for a successful application.


The app making brief is an essential document that helps everyone involved in the project stay organized and on track. It is important to remember that it may need to be revisited and updated periodically as the project progresses. It should also be shared with all stakeholders involved so they have access to any changes or updates. By creating a comprehensive app making brief, everyone can make sure that the application is created according to plan and that expectations are met.