Which app platforms is right for your project?
Published on : 2022/11/02
8 minutes read

Why Developers Should Care About App Platforms
When it comes to developing mobile apps, there are a variety of app platforms available to choose from. Each platform has its own unique benefits and drawbacks that must be considered when making a decision. In this article, we’ll take a look at why developers should care about app platforms and some of the key factors to consider when choosing one.
1. The importance of choosing the right app platform
If you’re a developer, then you know that choosing the right app platform is essential to the success of your app. But with so many options available, it can be tough to decide which one is right for you. In this article, we’ll go over three key factors that you should consider when choosing an app platform: the size of the potential market, the cost of development, and the unique features and capabilities of each platform.
The first factor to consider is the size of the potential market for your app. If you’re looking to reach a large audience, then you’ll want to develop for a platform with a large install base, such as iOS or Android. On the other hand, if you’re targeting a niche market, then you may be better off developing for a less popular platform like BlackBerry or webOS.
The second factor to consider is the cost of development. Developing for a popular platform like iOS or Android can be expensive, since you’ll need to purchase expensive development tools and hire experienced developers. On the other hand, developing for a less popular platform like BlackBerry or webOS can be less expensive, since there are fewer expensive tools and resources available.
The third factor to consider is the unique features and capabilities of each platform. Each app platform has its own strengths and weaknesses, so you’ll need to choose a platform that offers the features and capabilities that are most important to you. For example, if you’re developing a game, you’ll want to choose a platform that offers good game development tools and support.
In conclusion, developers should care about app platforms because the platform they choose can impact the cost of development, the potential market for their app, and the unique features and capabilities available to them. When choosing a platform, developers must weigh all of these factors carefully to make the best decision for their app.
2. Factors to consider when choosing an app platform
When choosing an app platform, developers must consider a variety of factors in order to make the best decision for their app. The most important factors to consider include:
- Cost of development: Different app platforms have different costs associated with them. For example, developing for iOS generally requires more expensive hardware and software than Android.
- Target audience: Developers need to carefully consider who their target audience is and which platform will best reach them. For example, if a developer wants to reach as many people as possible, then developing for Android may be the best option.
- App store visibility: Different app platforms have different levels of visibility in their respective app stores. For example, iOS has a much higher visibility than Android in the US App Store.
- Ease of development: Different app platforms have different levels of ease when it comes to development. For example, developing for Android is generally considered to be more difficult than developing for iOS.
- Revenue potential: Different app platforms have different revenue potential. For example, iOS generally has a higher revenue potential than Android.
- Support: Different app platforms have different levels of support. For example, iOS generally has better support than Android.
- App store guidelines: Different app platforms have different guidelines for their app stores. For example, Apple’s App Store has stricter guidelines than Google Play.
- Licensing: Different app platforms have different licensing requirements. For example, iOS requires developers to use Apple’s developer tools while Android does not.
- Development tools: Different app platforms have different development tools available. For example, iOS developers have access to Xcode while Android developers have access to Android Studio.
- Revenue model: Different app platforms have different revenue models. For example, Apple’s App Store uses a subscription model while Google Play uses a pay-per-download model.
- App quality: Different app platforms have different levels of app quality. For example, iOS apps are generally of higher quality than Android apps.
Read more : The Pros and Cons of the Most Popular Mobile Development Frameworks
3. The benefits and drawbacks of the three most popular app platforms
iOS:
Benefits:
- iOS apps are generally of higher quality than Android apps. This is because Apple has stricter guidelines for app developers, and therefore there are fewer low-quality or buggy apps in the iOS App Store.
- iOS users are generally more willing to pay for apps than Android users. This means that you have the potential to make more money from your iOS app than from an Android app.
- iOS devices tend to be more uniform in terms of hardware and software, which makes it easier to develop for than Android.
Drawbacks:
- Developing for iOS requires using Apple’s proprietary development tools, which can be expensive.
- You can only release your iOS app through the App Store, which gives Apple a 30% cut of all sales.
- Because iOS devices are more uniform, there is less room for customization and differentiation than with Android devices.
Android
Benefits:
- Android is the most popular mobile operating system in the world, so there are a lot of potential customers for your app.
- Developing for Android is usually cheaper than developing for iOS because you don’t have to pay for Apple’s development tools.
- You can release your Android app through a variety of different app stores, so you don’t have to give up 30% of your sales to Google.
- Android devices are very customizable, so you can create a unique experience for your users.
Drawbacks:
- Because Android is an open platform, there is a lot of variation in the hardware and software that different devices use. This can make it difficult to develop for all potential customers.
- Android’s fragmentation can also make it difficult to reach a wide audience with your app because some users may be using an older version of the operating system that is not compatible with your app.
- Google Play is not as well-known or as popular as the App Store, so it can be harder to get your app noticed.
Windows Phone
Benefits:
- Windows Phone has a clean and modern interface that is easy to use and attractive to look at.
- Windows Phone devices are also relatively uniform, so you don’t have to worry about as much fragmentation as you do with Android.
- The Windows Phone Store is growing in popularity and has a good selection of apps.
Drawbacks:
- Windows Phone devices have a smaller market share than iOS or Android, so you may not be able to reach as many potential customers with your app.
- Windows Phone also has a smaller selection of apps than iOS or Android.
4. Making a decision: which platform is right for your app?
When deciding which platform to develop for, you’ll need to consider a few factors: your target audience, the features you want to include in your app, and your budget.
If you’re targeting a general audience, then iOS or Android are probably your best bets. Both platforms have a large market share and offer a wide selection of apps.
If you’re looking to include a lot of features in your app, then Android might be the better option. Android gives developers more freedom to customize their apps and add extra features.
If you’re working with a limited budget, then Windows Phone might be a good choice. Windows Phone devices are typically less expensive than iOS or Android devices, and the Windows Phone app store has a smaller selection of apps, so you’ll have less competition.
No matter what platform you choose, make sure you test your app on multiple devices before you launch it. Different devices can have different screen sizes, resolutions, and hardware capabilities, so it’s important to make sure your app looks and works the way you want it to on as many devices as possible.
conclusion
There are a variety of app platforms available to developers, each with its own benefits and drawbacks. The most popular app platforms are iOS, Android, and Windows Phone. Other less popular but still viable options include BlackBerry, webOS, and Symbian.
When deciding which platform to develop for, it’s important to consider your target audience and which devices they are using. You should also think about which platform will be the most profitable for you and whether you’re willing to put in the extra work to support multiple platforms.
No matter which platform you choose, remember to test your app extensively on multiple devices before you launch it. Different devices can have different screen sizes, resolutions, and capabilities, so it’s important to make sure your app looks and works great on all of them.